"Inside every person – playful or not – lies enclosed a garden"
Blumenstraus is a collection of artisan perfumes created with 100% natural essential extracts and essences. The name of the brand needed to be easily associated with the craftsmanship of fragrance, and have a strong and meaningful concept.
The concept of the brand is inspired by nature and the main ingredients used to create every one of the fragrances. All three scents are fresh, delightful and floral – they provide shimmery and dolce feelings but also have unique personalities. By merging beautiful typography with vivid photographs, irregular shapes and organic materials, Blumenstraus' branding and packaging design present an avant-garde attitude for both men and women who define themselves as nature lovers.